| Objectives: Base on the overview of marketing internet area, the research analyze Vietnamese enterprises' applied internet marketing, hence, propose some solutions to improve the effectiveness of internet marketing to the enterprises, consumers and society. Main content: By using the suitable and trust methodology, the research achieved the following results: - Over view the concepts of internet marketing systematically. - Analyze the status of implementing condition for using internet marketing the current applying internet marketing in Vietnamese enterprises and experiences of famous companies. - Propose the solutions to improve the effectiveness of internet marketing. | 