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Project name: 

Internet marketing activity in Vietnamese enterprises - Status and solution

Authors: 

 Dr Nguyen Thi Phi Nga

Key words: 

Internet marketing activity
Vietnamese enterprises

Published year: 

2011

Code: 

KT.08.11;
Duration: 6/2008 - 6/2009;
Implementing institution: University of Economics and Business - VNU;

Language: 

English

Abstract: 

Project title: Internet marketing activity in Vietnamese enterprises - Status and solution

Description: 

Objectives: Base on the overview of marketing internet area, the research analyze Vietnamese enterprises' applied internet marketing, hence, propose some solutions to improve the effectiveness of internet marketing to the enterprises, consumers and society.

 

Main content: By using the suitable and trust methodology, the research achieved the following results:

- Over view the concepts of internet marketing systematically.

- Analyze the status of implementing condition for using internet marketing the current applying internet marketing in Vietnamese enterprises and experiences of famous companies.

 - Propose the solutions to improve the effectiveness of internet marketing.

 

 
 
 
 
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