Project name: 

Building and developing Vietnam tea brands in the context of international economic integration

Authors: 

MA Nguyen Thu Ha

Key words: 

Vietnam tea brands
international economic integration

Published year: 

2011

Code: 

Language: 

English

Abstract: 

Project title: Building and developing Vietnam tea brands in the context of international economic integration

Description: 

Objectives: • Systematize branding theories. • Evaluate real situation of building and developing Vietnam tea brands. • Propose solutions for Vietnamese companies to build and develop tea brands, to enhance their competitive capacity in international economy integrating process. Main contents: • Evaluating the current situation of building and developing Vietnam tea brands. • Proposing main solutions to push the process of building and developing Vietnam tea brands. Results obtained: Scientific results: • 01 scientific report • 01 article published on scientific magazine. Training results: • Reference document for courses such as Marketing, Branding Strategy and Management. • Guide students to do their graduation thesis, concerning to issues of the project.