Competition in Vietnamese E-marketplace: a Case Study of Alibaba in Vietnam


Nguyen Thi Tuyet MAI

Graduate School of International Development and Cooperation

Hiroshima University

1-5-1 Kagamiyama, Higashi-Hiroshima

739-8529, Janpan


Nham Phong TUAN

Faculty of Economics and Business, Vietnam National University

E4, 144 Xuan Thuy road, CauGiaydis

Hanoi, Vietnam




       Since more and more Vietnamese enterprises have recognized the benefits of joining e-    marketplaces, the competition among e-marketplaces in Vietnam is becoming stronger, especially the enrolment of the giant Alibaba has triggered the rush race in this field. This study emphasized on the e-commerce application and enrolment in e-marketplace of Vietnamese enterprises. In addition, taking Alibaba as a case study was to see from foreign investors view about opportunities and and challenges. The study also explore the evaluation of Vietnamese e-marketplace members and staffs of Vietnamese e-marketplaces about the appearance of Alibaba in Vietnam. Based on the data analysis, some implications for practitioners were recommended. 


     Key words: e-marketplace; Alibaba; Vietnam 



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